If you followed my social media stories last weekend, you will have witnessed the launching of my Saddle Keyring.

Saddle Keyring

To be honest it was a fluke product, that developed through desperation.

Inspiration

At my very first leather workshop at Saddlers Den, we made a saddle-shaped keyring with a Saddler’s Den pin attached. I loved it and still have it to this day.

Since then I’ve always wanted to make my own. However, I knew it had to be different and I wanted it more detailed. I just couldn’t get a design to stick in my head.

Choosing The Right Leather

Knowing that this product could not be made from Sedgwick Bridle Leather. I was determined to find a British equivalent of Russet Tooling leather.

Russet Leather

Whilst on Lockdown…

So, whilst on lockdown, with little income coming in. It seemed the right time to look at how I can produce something new. Something that still challenges me and is able to be sold for a profit, yet still, affordable to most people.

One morning the saddle image just popped into my head.

Saddle Keyring shapes cut from Russet Leather

After playing with the design and experimenting with various tooling techniques and coloured stains; I decided on the four varieties you see today.

Saddle Keyring Colour Varieties

Developing The Design

I drafted the image and made some alterations to its size and shape. I wanted it to have some tooled areas which meant I could practice my creative skills again.

Also, I can personalise the saddle flap area of the keyring with up to three initials. Making it a very unique gift for someone who is ‘horsey’.

Want to BUY yours now? Click here…

Sharing On Social Media

Surprisingly, they have gone down a storm on Social Media. With over 14,000 people viewing a post I put out there asking for feedback. That one post later resulted in all 11 prototype saddle keyrings being sold out.

Personalised Saddle Keyring on a Key Fob

A simple split ring with a small lobster clasp was used to enable it to be clipped onto a set of keys, a belt loop or a bag.

After working out the RRP as £12.50, I decided to sell the 11 prototypes at an introduction price of £10.00 each.

This guaranteed they all found homes and I could gain some much-needed feedback and reviews on them. After all, I can’t improve on a product if I don’t know where to improve it.

Email Subscribers

On Monday, all my email subscribers received an introductory special offer discount code that entitles them to a 20% off the RRP.

Saddle Keyrings stamped and ready to leave HQ

Just another reason why becoming an email subscriber is such a good idea. As a subscriber, you are offered first dibs on any new products that are released.

If you want to become a subscriber then sign up here!

Have You Purchased Yours Yet?

If you like the look of these cute saddle keyrings, then pop on over to the shop and make a sneaky purchase.

Don’t forget I can stamp your initials onto the saddle flap that will make it more unique just for you. Happy Shopping!

Until next time, take care.

Clair xxx

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