If you followed my social media stories last weekend, you will have witnessed the launching of my Saddle Keyring.
To be honest it was a fluke product, that developed through desperation.
At my very first leather workshop at Saddlers Den, we made a saddle-shaped keyring with a Saddler’s Den pin attached. I loved it and still have it to this day.
Since then I’ve always wanted to make my own. However, I knew it had to be different and I wanted it more detailed. I just couldn’t get a design to stick in my head.
Choosing The Right Leather
Knowing that this product could not be made from Sedgwick Bridle Leather. I was determined to find a British equivalent of Russet Tooling leather.
Whilst on Lockdown…
So, whilst on lockdown, with little income coming in. It seemed the right time to look at how I can produce something new. Something that still challenges me and is able to be sold for a profit, yet still, affordable to most people.
One morning the saddle image just popped into my head.
After playing with the design and experimenting with various tooling techniques and coloured stains; I decided on the four varieties you see today.
Developing The Design
I drafted the image and made some alterations to its size and shape. I wanted it to have some tooled areas which meant I could practice my creative skills again.
Also, I can personalise the saddle flap area of the keyring with up to three initials. Making it a very unique gift for someone who is ‘horsey’.
Want to BUY yours now? Click here…
Sharing On Social Media
Surprisingly, they have gone down a storm on Social Media. With over 14,000 people viewing a post I put out there asking for feedback. That one post later resulted in all 11 prototype saddle keyrings being sold out.
A simple split ring with a small lobster clasp was used to enable it to be clipped onto a set of keys, a belt loop or a bag.
After working out the RRP as £12.50, I decided to sell the 11 prototypes at an introduction price of £10.00 each.
This guaranteed they all found homes and I could gain some much-needed feedback and reviews on them. After all, I can’t improve on a product if I don’t know where to improve it.
On Monday, all my email subscribers received an introductory special offer discount code that entitles them to a 20% off the RRP.
Just another reason why becoming an email subscriber is such a good idea. As a subscriber, you are offered first dibs on any new products that are released.
If you want to become a subscriber then sign up here!
Have You Purchased Yours Yet?
If you like the look of these cute saddle keyrings, then pop on over to the shop and make a sneaky purchase.
Don’t forget I can stamp your initials onto the saddle flap that will make it more unique just for you. Happy Shopping!
Until next time, take care.